Five Big Data Myths Decoded

Medcia roomLately it’s been impossible to ignore the barrage of articles and magazine covers touting the importance of big data and asking provocative questions such as, “Is data the new god?” We recently spoke with Weber Shandwick’s own Allyson Hugley, executive vice president of analytics, to cut through the hype and get to the big data facts.

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Pew Survey Looks at News Consumption on Facebook and Twitter

One in three Americans is consuming news via Facebook. One in 10 Americans is getting news on Twitter. While the majority of Americans still turn to TV as their main source of news, social media sources are gaining speed, especially with younger generations. Many companies are taking notice and successfully utilizing these important channels.