The Generation X Factor: 8 Strategies for Engaging an Underserved Retirement Market

iStock_000038337036Large-for-webLet’s play a game. Following are some historical adjectives to describe a specific generation of Americans: Slackers. Grungy. Cynical. Apathetic. Negative. Can you name that generation? Now consider these words: Mindful. Engaged. Joyful. Harried. Concerned about long-term health and financial security. Can you identify that generation?

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Five Big Data Myths Decoded

Lately it’s been impossible to ignore the barrage of articles and magazine covers touting the importance of big data and asking provocative questions such as, “Is data the new god?” We recently spoke with Weber Shandwick’s own Allyson Hugley, executive vice president of analytics, to cut through the hype and get to the big data … Read More »